Brand marketers, social media strategists, and digital teams targeting GCC audiences
About the Event
A two-day conference and exhibition spotlighting digital marketing innovation and influencer-driven brand strategies in Ras Al Khaimah. Hosted at the redeveloping Al Naeem Mall, the event connects global and regional brands, influencers, agencies, and digital creatives under the patronage of key governmental bodies to advance the emirate’s digital economy ambitions.
Context & Market Momentum in Ras Al Khaimah
- Digital-first trends in the UAE: Influencer marketing is evolving rapidly across platforms like Instagram Reels, YouTube Shorts, TikTok, and LinkedIn. Key shifts include increased focus on micro- and nano-influencers, sustainable content, live commerce, and AI-driven virtual influencers
- Brand necessity for localization: UAE brands increasingly rely on localized content in both Arabic and English, catering to multicultural and multilingual audiences for better engagement and cultural relevance.
Programme Highlights
Exhibition & Demo Zone
- Social platforms (TikTok, Instagram, LinkedIn), influencer agencies, brand representatives, analytics, live-stream commerce tools, and content creators showcasing campaigns and case studies.
Keynote & Panel Sessions
- Trends shaping the market:
- Rise of micro and nano influencers for high engagement and cost‑effective campaigns
- Influencer-driven e-commerce and “shop now” features
- Sustainability-focused influencer collaborations and ethical branding
- Panels with UAE influencers, agency leaders, brand strategists, and digital content innovators.
Masterclasses & Interactive Workshops
- Content strategy and storytelling for multicultural markets
- Best practices for live streaming and influencer-led commerce
- Influencer contracts, transparency, disclosure, and ROI tracking
- AI-generated or virtual influencer creation and engagement strategies
Clinics & Networking Sessions
- Brand–Influencer matchmaking: Pre-scheduled 1-to-1 sessions
- Consultancy desk for campaign planning, analytics tools, growth tactics, and licensing/sponsorship strategies
Showcase Stage
- Live case study presentations by influencers across micro-, niche-, and virtual categories
- Short-form content competitions (stories, reels, TikTok)
For Whom?
Influencers—micro, niche, and virtual—seeking brand collaborations
Agencies and platforms offering campaigns, analytics, influencer networks
E-commerce and retail brands exploring live‑stream commerce and digital engagement
Regulators and economic zone representatives seeking to engage creators and startups